Client
Kagami



Year
2026



Credit
Label / Dontaku records
Creative director / Melle Bontje & Valter Patrickson

Time machine, Kagami



How we built a nostalgic world reminiscent of 90s japanese city pop, from scratch.



Visualizer




To compliment the Japanese city pop easthetic, we created a visualiser for the entire album in a 8-bit game style. 



Avatar



The blimp was the avatar for the album roll-out. It is a symbol that fits in the landscape of 90s Japanese city pop easthetic. At the start of the roll-out we see the blimp as a literal blueprint and we follow the realisation of the blimp as the roll-out unfolds.


Photo- / videoshoot




The photoshoot where the blueprints are presented are coupled with three ads showcasing the transition from blueprint to seeing the blimp flying around. 


Visualizer FUKI Live






























































































































































































































































































































































































































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